Empirical Evaluation of Extended Technology Acceptance Model in Developing Countries

论文发布时间：[2010-03-29] 范文大全编辑：Voive.net

所有作者：Fadi Wassouf Tareq Quporsi

作者单位：武汉理工大学管理学院

论文摘要：Customer perception and behaviour can be different between developed and developing countries。 This study proposed an extended Technology Acceptance Model (TAM) in the context of online banking in developing countries。 The data was collected via survey from １４３ Jordanian bank customers whom have an internet access。 The results showed that in developing countries； computer self efficacy and internet self efficacy can affect online banking adoption through their impact on the key variables of TAM。

关键词： TAM Computer self efficacy Internet self efficacy Online banking

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